Business cards are an essential tool in a gift basket business marketing tool kit. They can help you make a great first impression and they can help you to be remembered by customers. Let’s take a closer look at why gift basket business cards are so important, some of the things that you should consider about their design and finally some ways that you can use them to promote your brand.
1) Make sure that you include all of the necessary details. The essentials will include business name, your name or those of your employees, job titles and full contact details including website and email addresses.
2) Make sure that you have your company’s branding on the card. Include your logo and a slogan or description of the kind of gift baskets that you offer. You can also list some of your selling points such as your guarantee policy or other promises that you make regarding your products and services. A picture also adds a nice personal touch and will help a prospect or customer remember not only the business but also the people behind it.
3) A good designer will make sure that your business cards are not too cluttered. If you want to go into detail about your product range then it would be necessary to print on both sides of the card.
4) Remember that you are in a creative industry so your gift basket business cards should reflect that. Play around with the shape if your printer will let you or format your card vertically instead of horizontally. Go for bold colors that demand attention while staying away from conservative colors that won’t make much of an impact.
5) Consider including something useful, interesting or humorous on one side of your card. You could include a testimonial from one of your better known clients, a discount coupon, some interesting statistics, a recipe or even a joke.
Tags: Business Card, Gift Baskets, Stationery